Image Optimizer

compress-image

How to Optimize Imagesfor the Web's Performance, without sacrificing Quality

Did you consider optimizing your photos before uploading to WordPress can have a major impact on your website speed?

When making a blog for the first time, the majority of beginners upload images without making them web-friendly. These huge image files make your website less responsive.

You can solve this problem by employing Image optimizationbest techniques as part of your regular blog routine.

The following article in this article, we will demonstrate how to improve your image for faster websites without sacrificing quality. We'll also show you automatic photo optimization tools for WordPress that will simplify your work.

As this is a comprehensive guide on image optimization for web and mobile, we've developed an easy-to-follow table of content:

• What exactly is optimization? (optimized image vs. unoptimized)
• Why is image optimization important? What are the benefits?
• How to save and optimize images to improve web performance?
• The best image optimization tools and software
• Top picture optimization extensions for WordPress

What is Image Optimization? (Optimized vs Unoptimized Images)

Image optimization is the process that saves and delivers images in the most compact files without reducing the quality of the image overall.

While it may sound like a complex process however, it's really quite simple these days. You can make use of one of the numerous image optimization software and tools to automatically compress images by up to 80% without any visible decrease in image quality.

Here's an example that shows optimized against unoptimized image

Like you see if optimized properly the same image could be 75 percent smaller than its original size without the loss of quality.

What is Image Optimization work?

In simple terms in simple terms, image optimization work by using compression technologies such as "Lossy" and "Lossless" which reduces the overall size of the image without causing a noticeable reduction in quality.

What does it mean to Optimize Images?

If you ever received a recommendation to optimize images by your WordPress hosting support or by an instrument for speed testing, what it all means is that you have to cut down the size of your photos by optimizing them to be used on the web.

Why is Image Optimization Important? What are the Benefits of Image Optimization?

There are many advantages of optimizing your photos, here are the most important ones to know:

• Faster speed of website
• Enhanced SEO rankings
• The higher conversion rate overall for sales and leads
• Lower storage and bandwidth (which will reduce hosting and CDN cost)
• Faster website backups (also lowers the cost of backup storage)

Images, besides video, represent the next biggest weight in a web page. From the HTTP archive the images account for about 21% on average of the total weight on a web page.

Since we know fast websites are more popular in search engines (SEO) as well as have better conversion rates which is why image optimization is a must for every business website must do for success online.

Perhaps you are wondering what kind of difference does image optimization actually make?

According to an Strangeloop study, even a one-second delay in website loading could cost you 7% in sales. It also results in 11% less pageviews, and 16% decrease in customer satisfaction.

If these aren't enough motivations to speed up your website You should be aware that search engines such as Google also provide SEO preferential preference to faster-loading sites.

By optimizing your images for web that you can boost the speed of your website as well as boost WordPress SEO positions.

Video Tutorial

If you'd prefer written instructions, just keep reading.

How to Save and Optimize Images for Web Performance?

The key to success in image optimization on the web is to find the perfect ratio between the smallest size of the file and acceptable quality of the image.

The three elements that play a significant influence on Image optimization are:

• Image file format (JPEG vs PNG vs GIF vs tiff )
• Compression (Higher compression = smaller file size)
• Image Dimensions (height and width)

By selecting the most suitable combination of all three, you could reduce your images' size by up 80%.

Let's examine each one in more specifics.

1. Image File Format

For the majority of website owners, the three primary images formats that really need to be considered can be described as JPEG, PNG, and GIF. Choosing the right file type is crucial for image optimization.

To simplify things For simplicity, it is recommended to use JPEGs when you want to use images or photos with lots of colors, PNGs for images that are simple or when you need transparent images. You can also use GIF for images that are animated only.

For those who don't know the distinction between each file kind, the PNG format is not compressed, which means that it's an image of higher quality. image. The drawback is that the file dimensions are larger.

On the other hand, JPEG is a compressed format that can reduce the quality of images to deliver a substantially smaller file size.

The difference is that GIF has 256 colors, GIF uses only 256 and lossless compression. This makes it the best option of animated graphics.

On WPBeginner, we use all three image formats , based on the type of image.

2. Compression

Another thing to consider is compression, which plays an important part with regard to optimization.

There are different types and levels of image compression that are available. Each of the parameters will differ based on the image compressing tool you select.

Many image editing tools such as Adobe Photoshop, On1 Photo, GIMP, Affinity Photo and others are equipped with built-in image compression features.

You can also save images normally and then make use of a website tool such as TinyPNG or JPEG Mini for easier image compression.

Although it's manual, these two methods allow users to compress images before uploading them to WordPress This is the method we use on WPBeginner.

There are also many popular WordPress plugins like Optimole, EWWW Image Optimizer and others that automatically compress images once you upload them. A lot of newbies and large companies prefer using these image optimization plugins as it's quick and efficient.

We'll provide more information about these WordPress plugins in the following article.

3. Image Dimensions

Normally when you transfer a photo from your phone or digital camera, it comes with an extremely high resolution and big file dimensions (height and wide).

The majority of these photos have the resolution of 300 DPI and dimensions starting from 2000 pixels and more. High-quality images are ideal to print or desktop publishing. These images are not appropriate for websites.

The reduction of file sizes to something less limiting can drastically reduce the size of the image file. You can simply resize images with an image editing software on your personal computer.

For example, we optimized photos with 1.8 1 MB of file size as well as 300 DPI resolution, and image dimensions of 4900x3200 pixels.

The format we chose was jpeg for higher compression and changed dimensions to 1200x795 inches, and it reduced the file size to 103KB. This is 94% smaller than the size of the original file.

Now that you've learned the three main factors involved in image optimization and image optimization, let's take an in-depth look at the various image optimization tools for website owners.

Best ImageOptimization Tools and Programs

As we mentioned earlier, most image editing software come complete with images optimization along with compression and image optimization settings.

Outside of the editing software for images, there are numerous efficient and cost-effective image optimization tools you can employ to optimize your images for web (with just the click of a button).

We suggest using these tools to optimize images prior to uploading them to WordPress particularly if you are an expert.

This technique helps you save disk space on your WordPress hosting account, and it guarantee your image is the most speedy and has the finest quality because you manually look over every image.

Adobe Photoshop

Adobe Photoshop is a premium software with the option of saving images that have been optimized for use on the internet. Simply open your image and click"File> Save For Web "File >> Save for Web" option.

This will open up a new dialog box. To the right, you can select different image formats. In the case of JPEG format, you'll see different quality options. Once you've selected the options, it will also reveal the file's size on the bottom left.

GIMP

GIMP is a no-cost and open-source alternative to the popular Adobe Photoshop. It can be used to make your images more attractive for online use. The drawback is that it's not as simple to use as some of the other methods on this list.

The first step is to open your image within GIMP and then select File >> Export to option. This will open the dialog box for saving your file. Then, give the file a brand new name, and then click"export button.

It will open image export options. In the case of JPEG files you can choose the compression level to decrease file size. In the end, you can click on"export" to save your optimized file.

TinyPNG

TinyPNG is a free online app that uses a smart lossy compression technique that can reduce the size of your PNG images. All you have to do is go to their website and upload your pictures (simple drag & drop).

They will compress the image, they will give you the download URL. You can make use of their sister website, TinyJPG in order to get JPEG images.

There is also another extension available for Adobe Photoshop that we employ as part of our image editing workflow because it brings together the best features of TinyJPG with TinyPNG within Photoshop.

For developers, they've got an API to convert images for them automatically. And for newcomers, they have the WordPress plugin that will convert images for you (more on this in the future).

JPEG Mini

JPEGmini utilizes lossless compression process that drastically reduces the size of images but without impairing their quality of perception. You can also compare the quality of the original image with the compression image.

You can try their web version for no cost or you can purchase the program to run on your personal computer. They also offer a premium API that can automate the process that your server uses.

ImageOptim

ImageOptim is an Mac tool that lets you to compress images without sacrificing any quality. This is done by identifying the best compression parameters , and getting rid of color profiles that aren't needed.

Windows Alternate to this Trimage.

Best Image Optimization Plugins for WordPress

We believe the best way to improve the quality of your images is to do this prior to uploading them to WordPress. However, if you run a multi-author site or need an automatized solution you can try the WordPress plugin for image compression.

Here is our list of the best WordPress compressors of images.

1. Optimole one of the most well-known plugins created by the developers behind ThemeIsle.
2. EWWW Image Optimizer
3. Compress JPEG & PNG images with the plugin created by the TinyPNG team. It is mentioned above in the article.
4. Imagify - plugin by the well-known WP Rocket plugin team.
5. ShortPixel Image Optimizer
6. WP Smush
7. reSmush.it

Utilizing one Of these WordPress image optimization plugins can improve the speed of your website.

Final Thoughts and Best Practices for Image Optimization

If you're not saving images optimized for webuse, then it's time to do it today. This will make a major difference to the speed of your website, and your users will be thankful for it.

Furthermore, speedier websites are great for SEO, and you'll probably see an increase in your search engine ranking.

make use of this tool convert to png